{"id":255,"date":"2020-03-06T10:29:41","date_gmt":"2020-03-06T10:29:41","guid":{"rendered":"https:\/\/wpsearchinsights.com\/?p=255"},"modified":"2020-03-09T15:36:50","modified_gmt":"2020-03-09T15:36:50","slug":"writing-content-for-google","status":"publish","type":"post","link":"https:\/\/wpsi.io\/writing-content-for-google\/","title":{"rendered":"Writing Content for Google"},"content":{"rendered":"\r\n

The title of this post is actually something of small trick. “Writing content for Google” is a search query more popular than any other relevant query with the same puropse; “Creating high-ranking content”.<\/p>\r\n\r\n\r\n\r\n

But, the title is not relevant as such with most of the content available, because writing content for Google is not<\/strong> advised by most, including Google.<\/p>\r\n\r\n\r\n\r\n

Google have been updating her Search Quality Evaluator Guidelines<\/a>, with the latest update less than a year ago. It describes the manner in which the algorithm scan and scores content. Here a some of the key principles in how not<\/strong> to write for Google, but for your users.<\/p>\r\n\r\n\r\n\r\n

1. The big one: E-A-T<\/h3>\r\n\r\n\r\n\r\n

Expertise \/ Authoritativeness \/ Trustworthiness \u2014 shortened to E-A-T \u2014\u00a0 is a great rule of thumb while creating any post, or website for that matter.<\/p>\r\n\r\n\r\n\r\n

    \r\n
  • Write what you know<\/li>\r\n
  • Go in-depth on your expertise subjects<\/li>\r\n
  • Use an author on every blog post with dedicated author page<\/li>\r\n
  • Use an about us or contact page to clearly state the purpose of the website<\/li>\r\n
  • Use sources, it won’t affect original content if used correctly.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

    2. Design<\/h3>\r\n\r\n\r\n\r\n

    Your main focus should be delivering great content, without much interference during interaction with the content.<\/p>\r\n\r\n\r\n\r\n

      \r\n
    • Focus on structuring your content with clear distinctions between headings, paragraphs, block quotes and lists.<\/li>\r\n
    • Keep pop-ups to a minimum – no take overs<\/li>\r\n
    • This includes ads as well – keep it relevant to the user without interfering<\/li>\r\n
    • Related posts – internal links, authors and relevant external content – give it a secondary importance to your main content.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

      3. Content<\/h3>\r\n\r\n\r\n\r\n
        \r\n
      • Choose a long-term strategy if possible – don’t use hype or news in in-depth articles as it will have a shorter lifespan.<\/li>\r\n
      • Structure your content with an introduction with a clearly stated purpose.<\/li>\r\n
      • No keyword stuffing, please. Make it readable!<\/li>\r\n
      • Be careful adding too much in-content ads and affiliate links<\/li>\r\n
      • Be funny! Keep readers interested<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

        4. Media<\/h3>\r\n\r\n\r\n\r\n

        Everybody loves pictures and videos. It can clarify context, give you another perspective or a little break during a longer blog.<\/p>\r\n\r\n\r\n\r\n

          \r\n
        • Describe your images and videos<\/li>\r\n
        • Make them relevant and high quality<\/li>\r\n
        • No Auto play. I will slow down the website and gives the user less control<\/li>\r\n
        • Use alt-texts – some people won’t be able to see or load your images. Alternative texts will do their job.<\/li>\r\n
        • Transcripts of videos are a welcome bonus<\/li>\r\n
        • Check copyright on images and video’s. Attribution is key!<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n

          5. The Search Result Page of Google<\/h3>\r\n\r\n\r\n\r\n

          Finally, on the first page! Research learns you won’t need the 1st position in Google to claim the most clicks:<\/p>\r\n\r\n\r\n\r\n

            \r\n
          • Meta descriptions – make them interesting and inviting<\/li>\r\n
          • Use structured data if you can<\/li>\r\n
          • Your title should be clear and descriptive<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"

            The title of this post is actually something of small trick. “Writing content for Google” is a search query more popular than any other relevant query with the same puropse; “Creating high-ranking content”. But, the title is not relevant as such with most of the content available, because writing content for Google is not advised […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22,14],"_links":{"self":[{"href":"https:\/\/wpsi.io\/wp-json\/wp\/v2\/posts\/255"}],"collection":[{"href":"https:\/\/wpsi.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpsi.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpsi.io\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wpsi.io\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":4,"href":"https:\/\/wpsi.io\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"predecessor-version":[{"id":340,"href":"https:\/\/wpsi.io\/wp-json\/wp\/v2\/posts\/255\/revisions\/340"}],"wp:attachment":[{"href":"https:\/\/wpsi.io\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpsi.io\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpsi.io\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}